June 15th Newsletter

When I left my corporate gig as Director of Diversity and Multicultural Marketing at a large publishing company in NYC, I had no idea what my next move would be. My parents had passed away leaving their three children the family homestead in Washington, DC. One of us had to go down and clean it up for its upcoming sale. You go, my siblings said. You’ve got the design eye. The die was cast. To read more of this newsletter, click on the following link:...
July 2018 Newsletter

July 2018 Newsletter

Download the July 2018 Newsletter here:Download When we are called upon to style a furnished property that “just needs some tweaking” for best online photos, our agents generally have one of two requests. “Help, the property is dull. It needs some color!” Or “S.O.S, the property is over-the-top, it needs toning down!” Online photos are today’s buyers’ first stop in their journey to find their next home.  Color is a critical element for attracting them to your listing photos in order to get an immediate and enthusiastic...
June 2018 Newsletter

June 2018 Newsletter

Download the June 2018 Newsletter hereDownload This newsletter focuses on TEXTURES.  Making sure a room has multiple textures. Even if a design scheme has only one or two hues, such as black and white or gray and white, including multiple textures is essential for evoking a visceral response from potential...
May 2018 Newsletter

May 2018 Newsletter

View the May 2018 Newsletter on FloralsDownload It’s pretty standard to show up to your listing’s photo shoot with florals in hand. Let’s up the game with more strategic thinking about which florals to select, where to place, and how to arrange in order to make online photos of your rooms more inviting to buyers....